Marketing Analytics Concentration

Elective Courses

Marketing Analytics (Digital Marketing)
Pricing Strategies
Data Driven Marketing Decisions
Consumer Insights

What is the Marketing Analytics concentration?

Students learn the process of collecting and analyzing marketing data to understand customer behavior, evaluate marketing performance, and optimize marketing strategies. Students seeking to specialize in marketing analytics complete 3 or more related electives.

MSBA students completing this concentration are prepared for careers in:

Product/Category Management
Brand & Communications
Digital & Performance Marketing
Customer Insights & Market Research
Sales & Channel Marketing

MSBA Students in Marketing

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MSBA students are prepared for a variety of marketing careers. See below to learn more about current and former students in the marketing concentration.

Shrey Sood - MSBA Alumni

Marketing Research Manager @ Fidelity

LinkedIn Profile

Other MSBA Alumni Working in Marketing Analytics

Select link in their position to view LinkedIn profiles!

Shu Wang - Digital Marketing Analyst @ Black Crow AI

Chris Chang - Campaign Insights Analyst @ Salesforce

Renata Hamlin - Content Marketing Specialist @ Dataiku

Minna Tang - Measurement & Analytics @ Google

Yigit Demiralp - Marketing Operations Specialist @ Jobcase

Meet current students concentrating in marketing analytics

Click HERE and look for profiles with the #marketing hashtag

Call to Action

Reach out to MSBA Director of Industry Relations, Ashley Mahanama, for more information

Mentor/Teach

Guest lecture in a class
Provide career guidance, i.e., mock interviews or resume feedback

Offer an action learning experience

Capstone project
Hackathon project
Internship or co-op

Recruit

Host an in-person or virtual employer spotlight
Attend our analytics career fair
Share JDs and receive selected strong fit resumes

Samuel Engel, Marketing Analytics Concentration Coordinator

Professor Engel teaches Pricing and Consumer Analytics and coordinates the MSBA Marketing Concentration. He has over 30 years of consulting experience working mainly with airline companies and investors on their marketing strategy.

Teaching Faculty

Select names to view LinkedIn profiles:

Garrett Johnson - Marketing Analytics (Digital Marketing)
Samuel Engel - Pricing Strategies
Paul Stillman - Data Driven Marketing Decisions
Nina Mazar - Consumer Insights

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