Get to Know Our Various Concentrations

Our MS in Business Analytics program offers three distinct concentrations — Healthcare, Marketing, and Data & Methods — designed to align with a range of professional interests and backgrounds. These concentrations give students the opportunity to deepen their understanding in a specific area of analytics through focused coursework and hands-on projects. Whether entering the field for the first time or building on prior experience, students gain valuable, industry-relevant skills that prepare them to make meaningful contributions in their chosen domain.

Data & Methods Concentration

The Data & Methods concentration equips students with advanced analytical tools and techniques to tackle complex, real-world problems through data-driven decision-making. Through courses in neural networks, machine learning, optimization, and big data, students gain practical skills to extract insights and drive impact across industries.

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Healthcare Analytics Concentration

The Healthcare Analytics concentration trains students to analyze diverse healthcare data to uncover insights that improve outcomes and operational efficiency. Through interdisciplinary coursework, students gain the analytical and strategic skills needed to lead in healthtech, biopharma, and healthcare systems.

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Marketing Analytics Concetration

The Marketing Analytics concentration prepares students to harness data to understand customer behavior, evaluate campaign performance, and inform strategic marketing decisions. With coursework spanning digital marketing, pricing, and consumer insights, students build the skills needed to drive impact across brand, product, and customer-focused roles.

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Student Testimonials

Hear from current students and recent graduates about how our concentration have enhanced their technical expertise and accelerated their careers in analytics-driven industries.

Barrett Ratzlaff

Data & Methods Concentration - Graduating January 2026

As someone with very little technical background, I was interested in the MSBA program as a way to upskill and advance my professional career. The Data & Methods Concentration was perfect for me because it acquainted me with advanced techniques and methods that I can apply in my career. Introduction to Neural Networks in particular was a fun and exciting challenge that gave me a chance to learn what is on the cutting edge of the business world.

Hui (Jessica) Gao

Healthcare Analytics Concentration - Graduating January 2026

I entered the MSBA program with prior internship experience in data analytics and product insights, and a strong interest in the intersection of healthcare, data, and business strategy. The Healthcare Analytics Concentration offered a unique opportunity to explore this interest through coursework and focused projects. Collaborating on topics such as digital health innovation and pharmaceutical pricing, I gained valuable exposure to real-world challenges across the healthcare ecosystem. Through specialized courses like Digital Health and Health Policy & Regulation, I have strengthened my ability to assess digital health tools, evaluate policy reforms, and contribute to data-driven solutions across the healthcare landscape.

Mahika Bhartari

Marketing Analytics Concentration - January 2025 Graduate

I came into the MSBA program with limited full-time experience but a strong interest in understanding how data could shape strategies in the retail sector. The Marketing Analytics concentration provided the ideal platform to build my domain knowledge in marketing while developing the technical skills needed to analyze customer behavior and campaign performance. Through hands-on coursework in areas like customer segmentation, A/B testing, developing dashboards, I learned to connect business context with data-driven insights. This experience not only sharpened my ability to translate analysis into action but also helped me land a role at Crocs, where I support the Customer Experience team by analyzing returns and contact center trends. My work helps identify friction points in the customer journey and supports initiatives to improve satisfaction and operational efficiency.

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